Zimbabwean Trillion Dollar campaign

January 2012: This article perhaps goes a little deeper than your average Ridge Online piece, but we believe in this case it’s warranted. It’s the story of an innovative ad campaign bringing the plight of the Zimbabwean people and one of its iconic newspapers, The Zimbabwean, to the foreground of the public’s attention.

TBWA\Hunt\Lascaris has won a record number of Cannes Lions awards for its Trillion Dollar campaign for The Zimbabwean newspaper at the annual Cannes Lions International Advertising Festival. This is the single most awarded campaign coming out of South Africa in Cannes 56 year history.